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Makeup vs IMMORTAL BLOOM Cleansing Balm. 🏆 This is the most hydrating pre-cleanser you've never tried. So here's what you need to know: ✨ The unique oil-gelée formula feels like honey but without the stickiness. It's silky smooth. ✨ It's formulated with 10% (!!) glycerin which not only helps melt off makeup but leaves skin feeling super hydrated. ✨ It can be used as a pre-cleanse before CLEARLY PINK Clarifying Cleanser for a traditional double cleanse or on it's own to leave lasting hydration on the skin after rinsing off makeup. ✨ It costs less than your weekly metro card. Find IMMORTAL BLOOM Cleansing Balm exclusively at @Ulta Beauty + ProvenceBeauty.com.